Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Make Money Online But Avoid Pitfalls

I think you have read the headlines … Make $ 10,000 in 30 days. In many cases, such words will be accompanied by a promotion to buy something, eg an e-book, or access to the system that will catapult your earnings beyond your wildest dreams. So the question is, are such schemes indeed true? Is it possible to make riches overnight? What should concern you right from the beginning is what the system or scheme is all about, particularly since laws of nature are clear … you can not create anything from anything. If you expect to pay $ 47 for an e-book and make $ 10,000 overnight without effort, then you have it wrong from the word go.

There are many ways to make a living online, many of them legitimate but quite a number exaggerated. However, what is comforting is that human nature is curious and therefore has the power to conduct research. A system that makes a lot of promises may indeed be legit or bogus, but with all the online tools available, it is possible to filter the wheat from the chaff. For instance, if a program offers a trial period, by all means try it out and opt out if it does not work to your satisfaction. Such systems will typically ask for a very low payment to subscribe (eg $ 1) for a trial period, and if satisfied, pay the full amount.

If you are thinking about making an online income, affiliate marketing may be your very best route because the start-up costs are low. Affiliate marketing typically involves promoting products on behalf of a reputable party who pays you a commission depending on your effort. This kind of online business can be quite rewarding especially if you know the basics of internet marketing and use them to your advantage.

The important thing with all online offers is to approach with caution, just enough to be able to gauge whether something is for real or a rip-off. Most importantly, engage in niches that interest you or you have an idea about. If you know nothing about pet dogs, you are unlikely to be successful in that niche. Similarly, if you have no clue about classic cars, you would be well advised to keep away from that field unless you are willing to put in time and effort to learn. The key words, as always, are time and effort. Those two words will never steer you wrong. Time and effort to learn, time and effort to listen to advice, and time and effort to be patient for results. If you are in the right program, progress will be slow at first, but will increase with time.

What Are the Graphic Design Career Options?

Graphic designers have a wealth of new opportunities opening up in the workplace. The importance of web usage in business today has put virtually every operating concern in need of some sort of employee or consultant who can assemble a good graphics and / or multimedia driven web page.

Career oriented graphics designers today need a bachelor's degree. It is required for most entry level jobs. Graphic designers bring creativity and imagination to their work, but they must also bring a mastery of the tools, and those tools include sophisticated software programs and computer techniques as well as paper and drawing utensils. Computers are use to generate images, animation and multimedia presentations. It takes a lot of study to master the programs in use today and to keep up with the constant changes in graphic design technology.

There are several major business functions that require the services – and sometimes the leadership – of a graphics designer. In general, the use of graphics and multimedia is only expanding as more communications options are brought into the marketplace, such as the social networks and now the rapidly improving platforms for mobile devices.

Graphics design is at the heart of every advertising agency's products. It is one of the principal job sources for graphics professionals. Sometimes a graphics designer comes up with a design for an ad, but often the designer is also responsible for color, animation if needed, sound, shading and other effects. For ad campaigns, an account manager may want storyboards for presentation of an ad campaign's conceptualization and it is the graphic designer's job to prepare those, either on paper or as a digital slide show.

Graphic designers are also the anchor talent in many web development and design businesses . It is in this environment that the importance of understanding computer software for multimedia use becomes crucial. Web sites have become critical to all types of businesses, from small retailers to major corporations. Web presentations may include sketches and well lit photographs, or elaborate video presentations, or anything in between.

The video game business uses graphic artists and multimedia professionals in game development. In these environments, a graphic designer may work with a computer programmer on an animation scene and focus on such issues as shading, character movement and simulated lighting in the scene.

Over twenty five percent of all graphic designers are self employed . People who contract out their services may work for advocates who need graphic presentations, for publishing houses, for real estate firms, for fashion designers, for architectural forms or for sign companies . These are a few examples of businesses that occasionally need the services of a graphics designer. Many professionals become specialists in one business sector or another; and build a clientele based on recommendations.

Digital Infrared Photography Pictures Made Easy

Digital infrared photography is a fairly basic photographic technique that yields amazing images. There is a spectrum of light that can not be seen with the human eye, but it can be seen and captured through the lens of your digital camera.

Images captured with this technique have a surreal dreamy look. A picture of a green leafy tree against a bright blue sky taken with digital infrared photography becomes a picture of a brilliant white tree against a dark foreboding backdrop of sky.

This happens because visible light is ignored and only infrared light (light from the spectrum we can not see with the naked eye) is captured. The resulting compositions are stunning. However, the technique is not difficult.

Digital Infrared Photography Equipment

Infrared pictures can be really unique. Here is a resource to learn more about the technique and see samples of what can be done with inferred photography.
A digital photography course is a great way to learn this technique. There are even free digital photo classes offered online [http://www.mydigitalphotoclasses.com/digital-photo-classes.html].

Modern digital cameras differ in their ability to capture infrared light. To test your camera's infrared capabilities, point your television remote control at your digital cameras lens from 6 inches away and press a button on the remote. If you see a light in your camera's LCD coming from your remote, you're in luck. Your camera is capable of digital infrared photography. If you saw no light being emitted from the remote, your camera probably has an internal infrared filter installed by the manufacturer to preserve the camera's ability to focus on images in the normal light spectrum.

Now that you've tested your camera, you need only two additional pieces of equipment: a filter and a tripod. The purpose of the filter is to "filter" out visible light and only let infrared light through. Filters are fairly inexpensive (approximately $ 20). The Hoya R72 filter is one of the more popular filters and can be obtained from your local camera store. If your camera has a thread adapter (most digital cameras do not), you'll also need to purchase an adapter. If your camera does not have a thread adapter, you'll have to get creative to attach the filter. With gelatin filters, it's as simple as cutting the filter to size and taping it to your lens. Your local photography store should be able to help here, too. While you're at the camera store, pickup a tripod also. These are needed due to the increased aperture and reduced shutter speed required for infrared photography.

Shooting Techniques

Once you've got your camera outfitted with an infrared filter, you're ready to go out and shoot. Landscapes with green leafy foliage and a bright sky make the best subjects when starting out. Portraits of people in sunlight also make interesting compositions. Every camera is different so you'll want to experiment with various settings and their effect. Some cameras are capable of taking good digital infrared photography in "automatic" mode, so try that first. However, if "automatic" mode does not yield good results, the following is a list of manual settings to use as a starting point:

  • Flash Off
  • Black & White Mode On
  • Film Speed: ISO 400 (or the highest available)
  • Shutter Speed: 1/15 of a second (slower is better)

Digital infrared photography opens up a whole new world to photographers. With just a few relatively cheap pieces of equipment, you can create stunning compositions from the world of the invisible light spectrum. This article just scratches the surface of what you can do with digital infrared photography . There is so much more that can be done within this area of ​​photography and there is a whole array of other basic photography techniques that yield amazing results. The best way to learn how to take full advantage of your digital camera or expand your photographic skills is by taking a digital photo class. They are a lot of fun and with just a little instruction you can learn how to take amazing pictures.